Personal Data Protection Policy - Website and online store (B2C)
At hummel A/S, we make data security and confidentiality a high priority. This Personal Data Protection Policy establishes clear guidelines for the manner in which hummel A/S processes your personal data. Below is an explanation of how we will use the personal data you leave behind or provide when you visit our website and order products from our online store. In that connection, we will act as a data controller, and you can direct enquiries concerning the processing of your personal data to us via our contact page or the email address provided below.
Who is responsible for your data
Responsible for the processing of your personal data:
DK-8000 Aarhus C
CBR no.: 81198411
You can contact us at:
Tel. +45 87 34 48 00
Personal data collection
When you visit our website or purchase products or register for contests, newsletters etc. on hummel.dk, we will confidentially process the personal data that you provide to us, e.g. your name, your contact information (including address, email address and phone number), as well as payment details.
What your data is used for
The personal data that you provide and we collect can be used for the following purposes:
- Delivering agreed products/services
- Communicating with you in connection with your purchase
- Individual communications and marketing of products etc. via newsletters, for example
- Targeted communication on social media and other digital channels
- Administration of your user account
- Surveys, statistics and analyses for improving our products and websites
- Optimising and improving the user experience on our websites
- Other marketing initiatives
Please note that we will use your personal data to send you marketing materials such as newsletters and text messages only if you have given prior express consent.
If you have consented to receiving marketing materials such as newsletters, we can use your email address and phone number to send you newsletters and marketing materials that are relevant to you. In this way we can tailor our offers to you based on the information we have, which includes information about your past purchases and demographic information such as your gender, date of birth and address (profiling). You can withdraw your consent at any time by unsubscribing from the newsletters or text messages you receive from us.
hummel A/S keeps statistics on which areas of our website users visit and which products users prefer. This data does not include personal information. Using the data we collect, we can gain knowledge about how users use our website. This information is used to improve our website. We use data on how all of our users navigate our website to understand how our users, as a collective group, use hummel’s websites. On this basis, we try to make our website even better. We are unable to see where else you go on the Internet once you have left our site.
Who we share your data with
We can share your data with our partners and other affiliated companies, including hummel’s subsidiary companies, internal employees in relevant departments at hummel A/S and our logistics partners who deliver your items to your home. This also includes other data processors such as providers of IT services, providers of analysis and marketing services, accountancy firms, providers of payment services, software systems for customer service, among other things, and public authorities if required under the law.
If we share information about you with third parties for marketing purposes, we will only share the general information that you have put on your profile at hummel.dk or the information we have collected based on your user activity.
In the event that we reorganise the structure of our company or if part or all of our company is sold, any transmission of personal data in this connection will be handled in accordance with the currently applicable laws on the processing of personal data.
Transmission to third countries
We use Automate.io for integrating various cloud marketing systems (e.g. Facebook, Mailchimp, etc.). The system ensures automated, correct and secure data exchange between the systems. You can read more about their security policy here: https://automate.io/privacy-policy
Deletion of personal data
We will erase your personal data when we no longer need to process it in order to satisfy the objectives set out in Sec. 4 above. Your data may, however, be processed and stored for longer in anonymised form.
We have implemented security measures to ensure that our internal procedures live up to the high standards of our security policy. In this way, we make every effort to protect the quality and integrity of your personal data.
You are entitled to access the information we have about you at any time. There are, however, certain legal exceptions. Furthermore, you have the right to object to the collection and further processing of your personal data, which includes profiling/automated decision-making. You also have the right to have your personal data corrected, erased or blocked in accordance with the relevant procedures. In addition, you have the right to obtain the information that you have given to us about you and to have this information transmitted to another data controller (data portability).
Withdrawing or changing consent and data etc.
If you would like us to update, change or erase your personal data, if you would like to withdraw any consent you have given or if you would like to request access to the personal information about you that we process, you can direct your enquiry to us at onlinesupportDK@hummel.dk or +45 87344800. You may also write to us at the following address:
DK-8000 Aarhus C
Links to other websites etc.
Our website may contain links to other websites or integrated websites. We are not responsible for the content on other companies’ websites, nor their personal data collection practices. When you visit other websites, you will be asked to read the company’s policy regarding personal data protection, in addition to other relevant policies.
Your right to complain
If you would like to file a complaint regarding our processing of your personal data, you may contact us via email, phone or regular mail as stated in Sec. 11 above. We would also like to inform you that according to law, you are entitled to file a complaint with the Danish Data Protection Agency.