DISCONNECT TO CONNECT
Once again, hummel® joins forces with Mexican/American designer, Willy Chavarria, to present a second collaboration inspired by the #5683 – the overriding message of LOVE. Following the commitment to connect immigrants and refugees all over the world through sports, the second installment of hummel’s collaboration seeks to target everyone – connecting the world through the 5683 Connection Project.
The project was created with the goal of utilizing sports as a vehicle to connect people across nationalities, religions, believes and differences – battling an increasingly omnipresent loneliness.
Explore the collection
The collaboration offers a truly futuristic vibe mixing warm and cold neutrals with splashes of bright neon yellow. The collection fuses soft, organic textures with sporty-tech aesthetics and sports reflective detailing alongside asymmetrical zippers and piping statements. Taking on a refined approach to signature hummel aesthetics and featuring an array of jackets, printed hoodies, T-shirts, pants and shorts oozing of authentic team sport DNA.
Exploring the intersection between past, present and future.
THE CONNECTION PROJECT_
Alongside the collection launch, hummel® is dedicated to promoting the importance of authentic, analogue and real-life connections between human beings. Facing an increasingly digitalized and recluse world, the brand emphasizes the pressing need to disconnect to evoke true human connections in order to fight a progressive loneliness.
Encouraging humans across the world to speak up about lonesomeness and isolation in the hope of making the future (even) better.