hummel x Willy Chavarria
We have joined forces with the New York and Copenhagen-based high-fashion menswear designer Willy Chavarria to create one of the most striking collaborative apparel concept to date
Celebrating connectivity throughout, the collection identifies soccer as a global unifier transcending race and classe and presents a captivating concept collection.
Running alongside the WILLY X HUMMEL collab will be the global campaign 'SPREAD THE 5683', supporting the livesand dignity of immigrants living in the United States.
The number 5683 (LOVE) represents hummel, Willy, and RIFA's shared effort in creating and sharing a more embracing and tolerant tone within the current global immigration debate. To help create a more positive, respectful and inclusive integration of immigrants and refugees.
The WILLY CHAVARRIA X HUMMEL collab is a true testament to both hummel's proud soccer heritage and the power of the sport in improving the lives of future generations. Bulding bonds. Not walls.
Embracing a range of signature design elements from both collaborators, the collection is branded throughout using the numbers 5683 translating into L-O-V-E on the American digital keypad. The collection is packed with oversize silhouettes, blockings and heritage sports details. hummel's iconic chevrons feature alongside re-interpretations of both the Willy Chavarria and hummel logos in an eye-catching blend of red, white and black colourways.
SHOP THE COLLECTION
"I incorporate my personal style into the relaxed attitude of my clothing collection. I design with an open mind and intive progressive philosophies and ideas which translate into my apparel. It's intended to be genderless, non-discriminating and self-empowering."
CHANGE THE WORLD
Keeping with the collaboration's understanding of soccer as a force advocating connection and unity across differences and nationalities, hummel have implemented its team sponsorship programme to sponsor the Rooklyn International Football Association (RIFA).
The sponsored New York City soccer players of both documented and undocumented US citizenship models the collection and will be the very first to wear it.
SHOW YOUR SUPPORT
We deeply believe in the power of building bonds and not walls. We support global connectivity, unity and diversity. Standing strongly behind the PROJECT 5683, which advocate basic human decency, dialogue and kindness. Let’s stop dividing people and countries. Let’s build bonds instead of walls!