HUMMEL - NEW SPONSOR OF IMMIGRANT SOCCER TEAM IN NEW YORK
HUMMEL IS NEW SPONSOR OF IMMIGRANT SOCCER TEAM IN NEW YORK
hummel is proud to support the New York based soccer team Rooklyn International Football Association - and to actively participate in the fight for kindness, diversity and social empowerment.
America has always been a colorful patchwork of ethnicity. Unfortunately, these days some people seem to be more focused on building walls instead of bonds and human connections. For immigrants and their children, the divide is more tangible than ever and immigrant communities struggle to advance their own voices.
In New York City, a small group of people decided to bypass the barriers of language, ethnicity, faith and politics through sports.
‘Rooklyn International Football Association’, in short RIFA, is a soccer team in New York aiming to help young immigrants, asylum seekers and refugees integrate into society and establish a social network through soccer and mentorship. RIFA is focused on providing a positive, safe and supportive environment for young immigrants.
A mission like this is completely in line with the core beliefs of hummel and we are more than proud to help sponsor and support this non-profit organisation and the initiatives to help create dialogue and advocate more a positive tone in the global immigrant debate.
The team plays in Brooklyn. Why the name ‘Rooklyn’?
RIFA features players from more than ten different nationalities speaking even more languages.
Watch RIFA coach and executive director Prosperro Herrera tell about the name, the team and the 5683-message.
THE NEW TEAM KITS
New York fashion designer Willy Chavarria has designed the team’s new kit featuring the number 5683 - representing L-O-V-E on the digital keypade. The number reflects hummel, Willy Chavarria and RIFA’s shared effort to create and share a more embracing and tolerant tone in the current global immigration debate.
Watch the progressive designer explain the 5683-message
in the video to your left.
CHANGE THE WORLD THROUGH SPORT
“At hummel we strongly believe in the power of sports as a unifier that brings people together across nationalities, religion, culture and political standpoints. Immigrants are not the threat. Division is. And we should not allow ourselves to be persuaded by any political side to paint our neighbour as the enemy”
- Ulrik Juul, PR, Karma and Communications Manager at hummel.
SPREAD THE #5683
The hummel sponsorship of RIFA will be accompanied by a series of events and initiatives carried out in 2019. Amongst other, plans are to hand out free footballs to spread the message of 5683.
Recently, the 5683 popped up as part of a film project in Mexico City where players from the Tapito neighbourhood were equipped with hummel gear. We're very happy to see the positive message being spread on both sides of the border!