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More than 90 years of history

Founded in 1923, hummel has over 90 years of proud history. As a true heritage sports & lifestyle brand, here are some of the highlights of the brand throughout the ages. 

 

1923

Albert Messmer develops one of the first football cleats in the world. With his brother Michael Ludwig Messmer, he founds the company Messmer & Co. that will go on to become known as hummel. 

 

1956

The visionary Bernhard Weckenbrock takes over the company. He creates a thorough brand identity and introduces the chevrons.  

 

1968

The first sponsorship deal is signed. The deal is with Duisburg that plays in the 2nd German Bundesliga. 

 

1969

The first sportswear collection is launched. Sponsorships are signed and help sales. The bumblebee is created in a rounder version than the current. 

 

1970

hummel is introduced to the North European market.

 

1979

hummel signs the Danish national team for the first time – a deal that lasts until 2004. 

 

1988

hummel signs a sponsorship deal with Real Madrid and the club’s biggest star, Emilio Butragueño. The deal makes hummel products even more popular. 

 

1992

It’s a surprising win, to say the least. The Danish national team takes the title in the European Championship after having played Germany in the final. 

 

1999

hummel gets a new owner – Thornico. This introduces Christian Stadil to the brand history. He launches a collection of reintroduced, original sport styles into the fashion market and hummel becomes a trendsetting sports apparel brand. 

 

2013

hummel celebrates its 90th birthday with the re-introduction of a range of heritage styles. 

 

2016

After many years hummel once again sponsors a team in the German Bundesliga. The SC Freiburg plays a sensational first season after returning to the first league and qualifies for international competition. 

  

2017

The Danish women’s team wins silver in the European Women’s Championship in The Netherlands, but puts up a good fight against the hosts in the final. This accomplishment is seen as one of the absolute highlights in Danish women's football.

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